A Sociable Web
The process of building out this site has inevitably involved design choices about how to engage with various technologies and other people's web presences. It's a truism that you can't solve social problems with technology, but social media has made it just as clear that technology does shape the social dynamics that emerge in the spaces it mediates. This drives me to wonder: as more of my friends and friends-of-friends move to individual websites and blogs, what social dynamics does this give rise to? And what different technical designs could improve those dynamics?
I think it's most interesting to approach this question from the social direction rather than the technological. Our first priority should be a set of social goals for interacting on the internet, and only with that understanding firmly in hand can we start usefully interrogating the way technology gives rise to or fights against the sort of interactions we want. My ultimate aim is to articulate a clear vision of a way to interact with people's websites that's not just a pastime or a research process, but that can meet social needs—to imagine what I'll call a "sociable web".
Sociable Web not Social Network
I'm using the term "sociable web" as a conscious contrast to "social network". Social networks have unavoidably shaped our understanding of what form of socialization is possible online, and I don't even think it's always been for the worse. But now they are fragmenting and rotting, and whatever was good about them—their casual usability, the massive network effect of "all your friends are here"—is falling away like so much decayed flesh. I want to envision something new, and when doing so I often find that a new name can help.
"Web" versus "Network"
I'm not interested in a "network" in the sense either of a single company overseeing many users or a decentralized collection of nodes like the Fediverse that is nevertheless tightly coupled technologically. I don't think either of these forms are sustainable in a capitalist world. They are either fed by boundless venture capital coffers which inevitably move to capitalize their userbase, or they're built on the backs of massive amounts of unpaid labor and poorly-understood power structures. The exploitative conditions under which these networks are produced run downstream and affect their social dynamics.
I'm interested in a social form that uses as its foundation the web itself. Where anyone can participate just by having a website. Where the existing networks are, to some degree, part of that form already simply by virtue of being accessible over HTTPS.
"Sociable" versus "Social"
"Social" is unopinionated. "Social" is throwing a bunch of people into a room and seeing what happens. A party can be social, but so can a witch hunt. "Social" is thinking about the technology as primary and allowing the social dynamics to fall out from that. When things are built to be merely "social", they force the real humans who use them into chaotic interactions both healthy and harmful, a…