RSS
was the original federated social media. RSS invented the
"share" verb. RSS is easy, simple, and sustainable. RSS never
died.
I'm sure a chunk of you already know what RSS is. Probably
some don't. RSS is a protocol (really just a text format) for
listing the posts on a website in a machine-readable way.
Readers of your website post its RSS feed URL into their feed
reader software, this reader periodically checks it for new
posts, and it presents all the posts in a single unified list
with useful features like "marking stuff as read". (Podcasts
still
use the same technology.)
Back in the day, everything had RSS. Any site that had
anything that mapped kind of onto "posts", from blogs to
webcomics to the nascent social media sites, would expose an
RSS feed as well because not to do so was to cut themselves
off from what was at the time a massive audience. Even Twitter
had RSS for a long time. This was great as a user, because you
could easily read stuff from all across the web in a single
place. It was great as an author, because your self-hosted
blog wasn't intrinsically harder for people to read than
anything else anywhere on the internet. It was a kind of
federation, but one that didn't require each node to rack up
server costs and DevOps time. If you could host a simple XML
file that only updated when you made a post, that's all you
needed.
If you're reading this, even if you used RSS a bit in its
heyday, you may think "oh I can see why that would be useful"
but you don't yet understand. All of this is just preamble.
What really makes RSS spectacular is the ability to
share
posts across feeds. Each post comes with a unique identifier
as well as authorship information, which means my feed can
just contain a post from my friend that I think my
readers would be interested in. It can contain any post from
anywhere on the internet! Before Twitter had "retweets" and
every website had a "share on social media" button on every
page, RSS had post embedding.
Not that most feed readers really took advantage of that,
because there wasn't a particularly tight feedback loop
between reading and authoring an RSS feed.
The one major exception was the late lamented Google Reader,
the first high-profile victim of Google's now-infamous
penchant for devouring its children. Google Reader provided
its own feed for each user, and for a moment there was a
vibrant culture
of sharing blog posts with friends and commenting and
discussing. I want this back. I want to be able to share
anything from anywhere, I want to see the
fruits of my friends' excellent taste, and I want to be able
to have a conversation about it.
I may not be able to do that yet (although I
am hoping this blog can be something like…