genuinely I think one of the best features of Death Stranding is that you can get likes from people and from NPCs and even from the little half-stillborn fetus you carry on your chest, and in this unbelievably systems-dense game there is absolutely no reward for it beyond the satisfaction of a job well done.
and then on top of that in case you were getting too invested in them the game has an entire class of enemies whose origin story is "they cared so much about getting likes for deliveries that it drove them insane"